Nissan Tonality Book _ I was part of the team that undertook the huge task of redefining Nissan's European Strategy. Working closely with a copywriter we then created the Tonality Book to help Nissan employees quickly engage with the new positioning. To make the final piece more inspirational than a simple guide it was designed as a two way book that reads from both outside covers in, communicating Nissan's way of thinking, Japanese inspiration and heritage. Work completed for Fitch.